Alpine Shire Council Manager Economic and Community Development Elaine Burridge said this year is the first time Bright’s Iconic Rod Run will operate since 2019.
“It’s great to see events returning to the area after the impacts of COVID-19 and lockdowns over the past few years,” she said.
“By all reports accommodation bookings are strong for the weekend, which will be a great boost for local businesses as we prepare for the busy summer holiday period.
“It is estimated that Bright’s Iconic Rod Run event participants, combined with those who travel to be a part of the weekend, contribute over $5 million to the local economy.
“The event brings benefits to all of our towns as participants often stop over or visit other townships outside of Bright over the weekend.”
Ms Burridge said businesses are working hard to meet the expectations of visitors and locals alike, but are challenged by a lack of staff.
“Our businesses are doing a great job under trying circumstances when it comes to staffing availability and meeting demand during busy periods,” she said.
“You can help them by recognising that service might be a little different to pre-COVID, and being kind and patient to all staff.”
Alcohol restrictions will be in place in public areas of Bright CBD and Pioneer Park from 10pm on Thursday, 3 November 2022 to 7am on Monday, 7 November 2022.
“Alcohol restrictions were first introduced during the Rod Run event in 2019, in response to safety concerns around vehicles and alcohol consumption,” Ms Burridge said.
“As with all events, we are working with Rod Run organisers and local businesses to ensure this year’s event is fun, family-friendly and safe for communities and visitors.”
Alcohol restrictions are recommended each year by the Events Risk Assessment Panel, which includes representatives from Victoria Police, Ambulance Victoria, Alpine Health, Council and other emergency services.
Council officers will work with licensed operators in the designated area about operating responsibly within their area of operation for the consumption of alcohol.
The ban will be enforced by Victoria Police officers for the duration of the event.
