Council adopts strategy to guide future of events

19 November 2021
General

The Alpine Shire Events Strategy supports short-term recovery from COVID-19 impacts, and a long term approach to sustainable event attraction that aligns with community values and maintains the region’s natural assets.

Alpine Shire Mayor Sarah Nicholas said the document is a blueprint for Council to guide decision making, forward planning and strategic direction for local events.

“The events sector has been significantly disrupted recently by the summer 2019/20 bushfires, quickly followed by the COVID-19 pandemic,” she said.

“In a normal year, events are an essential part of our regional economy, bringing more than $20 million in visitor expenditure to the Alpine Shire and providing entertainment and activities for our communities and visitors alike.

“Yet we understand that too many events can place stress on our community and impact the lifestyle we enjoy.

“This strategy supports the sustainability of the events sector while considering the broader impact on our community as a whole.”

The draft document attracted a high number of submissions from the public, which were taken into consideration when finalising the Strategy for adoption.

“We had constructive and extensive feedback to the draft versions of this document, and heard what the community and visitors told us,” Cr Nicholas said.

“It’s essential that this strategy strikes a balance between the needs of community members, event organisers and visitors by supporting a thriving economy while recognising some of the lifestyle concerns raised by residents.”

Adjustments to the final document include a change in the permitting threshold for events to be held on long weekendsfrom 5,000 to 6,000 attendees, Shire-wide application of key permitting conditions and the ability for events with significant community benefit to achieve higher levels of funding.

The document can be viewed online at www.alpineshire.vic.gov.au/council/major-projects/current-projects/alpin....

Council will now develop an Action Plan to address the key themes, strategies and opportunities identified in the strategy.

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