Promote your business through our marketing channels, including our tourism websites and Visitor Information Centres, to reach a broader audience.
We offer opportunities for local businesses to feature in online directories, event listings, and tourism materials, helping you connect with residents and visitors alike.
Take advantage of these platforms to showcase your products and services and increase your visibility across the Alpine Shire region.
Explore how we can assist in marketing your business effectively.
Tourism North East
Tourism North East (TNE) is the peak tourism body covering Victoria’s High Country. TNE provides specialised regional tourism expertise that individual councils cannot easily resource alone.
TNE coordinates strategic tourism efforts across the region on behalf of eight regional tourism partners. We have signed a three-year memorandum of understanding with TNE for the period 2026 to 2029 to acknowledge the importance of working collaboratively. This partnership ensures strategic alignment with broader regional priorities, strengthening our long‑term visitor economy outcomes.
Regional brochures
Alongside TNE, we create several brochures to help promote the region, including:
- Township maps – Bright & Surrounds, Mount Beauty & Surrounds, and Myrtleford & Surrounds.
- Walks and Trails
- Cycle and Trails
- Bright & Surrounds Official Visitor Guide
- Ride High Country Cycle Guide
- Feast High Country Guide
Operators are welcome to use these marketing tools to help visitors make the most of their stay.
You can order brochures by emailing tourism@alpineshire.vic.gov.au
Please provide a list of the brochures you require. You will be contacted when they are ready to pick up from our Council office in Bright.
Displaying brochures in Visitor Information Centres
We operate three accredited Visitor Information Centres (VICs) in each of our key townships of Bright, Mount Beauty, and Myrtleford. They service approximately 134,000 walk-in visitors annually across the three VICs.
Our professional staff and ambassadors are committed to providing resourceful and impartial information to help promote your individual business and the Bright & Surrounds brand.
We encourage you to enhance your marketing exposure by displaying your DL size business brochure in our VICs, free of charge.
To display your brochures in our VICs, all you need to do is:
- Fill out your business information here: Brochure Display Conditions
- Sign (or initial) to say that you have read, understand, and agree to the brochure display criteria
- Take your brochures into the VIC.
Please note, space is limited in some centres and preferences will be given to businesses residing in that town.