Marketing and Statistics


List your business on our tourism websites to increase exposure and reach visitors before they arrive.

Council manages:

To list your business on the above websites create a listing on the Australian Tourism Data Warehouse (ATDW). 

Creating a listing on the ATDW has many other benefits, including:

The annual fee for an ATDW listing is only $295, or $120 if accredited through ATAPEcotourismAuscamps, or RVMAP.  Listings are free for events and not-for-profit organisations.
Things to have ready:

  • A 200 word description of your business
  • Images of your business (Minimum 2100 x 1600 pixels in size)

Brochure Display in Alpine Shire Visitor Information Centres

(Bright – Alpine, Myrtleford and Mount Beauty)

Council operates three accredited Visitor Information Centres (VICs) in each of the key townships of Bright, Myrtleford and Mount Beauty. They service approximately 134,000 walk in visitors annually across the three VIC’s. Our professional staff and ambassadors are committed to providing resourceful and impartial information to help promote your individual business and the Bright & Surrounds brand. You are encouraged to enhance your marketing exposure by displaying your DL size business brochure in our Visitor Centres free of charge.

To display your brochures in our VICs it is as simple as:

  • Fill out your business information here
  • Sign (or initial) to say that you have read, understand, and agree to the brochure display criteria
  • Take your brochures into the Visitor Information Centre (Space is limited in some centres and preferences will be given to businesses residing in that town)

Regional Brochures

Council and regional tourism body Tourism North East, create several brochures to help promote the region, including:

  • Township maps – Bright & Surrounds, Myrtleford & Surrounds and Mount Beauty & Surrounds.
  • Walks and Trails
  • Cycle and Trails
  • Bright & Surrounds Official Visitor Guide
  • Ride High Country Cycle Guide
  • Feast High Country Guide

Operators are welcome to use these marketing tools to help visitors make the most of their stay. You can order brochures by filling out this form and email You will be contacted when they are ready to pick up from the Council office.


Building your Alpine knowledge

Council has a suite of information available to assist community and business to make informed decisions. The material available can assist with information needed when applying for grants, develop targeted business material reflective of our local economy and community profiles. 

Hume Regional Growth Plan

The Hume Regional Growth Plan is one of eight regional growth plans across Victoria. It provides a broad direction for regional land use and development as well as high level planning frameworks and the means to implement the strategic land use and infrastructure directions that are set out in the Regional Strategic Plans. This plan will assist you to frame our local economy and community and your business in relation to the development of the region.

To learn more about the Hume Region visit the Regional Development Victoria’s website. Here you will also find contact details for the local office located in Wangaratta.

Australian Bureau of Statistics 

The Australian Bureau of Statistics (ABS) website makes township data available for populations of 50 people or more. The 2021 Census results, a comprehensive snapshot of our country, will be released in stages from June 2022 to mid-2023.

This will assist you in profiling our region detailing the local narrative and when paired with historic data tells the story of how we are changing.

Another useful tool developed by the ABS to advocate for our community is the Socio-Economic Indexes for Areas (SEIFA) which provides a map of Index of Relative Socio-economic Disadvantage (IRSD) interactive map.

The ABS offers QuickStats link for the Alpine Shire local government area for 2016 can be used to search for the Alpine Shire as a whole or buy township. For in-depth information about our community visit our general community profile


The Department of Environment, Land, Water and Planning (DELWP) provides data tables projecting populations from 2011 to 2051. This information assist in forecasting for future demand. DELWP also provides information on townships over time with time series data from 1981 to 2016 (using the enumerated population). 


The Alpine Shire Council has local data provisions produced by REMPLAN. Our economic profile provides you with a summary of our economy, jobs and business insights. The option to delve deeper economy is made available through focus areas of industry, tourism, workers and trends.  

Our community profile tells you who we are with the visual assistance of an Alpine Shire map identifying townships. Develop a greater understanding of our community and search through our population, migration, families, education, work, housing, wellbeing and trends information. If you have any queries regarding how to use this information contact the Economic Development Team at Council to assist you with its interpretation.

Tourism North East

Tourism North East (TNE) is our regional tourism body representing the region we are located in known as the High Country. Through the TNE portal you can explore all the attributes that make the High Country truly unique and understand the position of Alpine Shire in our region. As part of their visitation information they provide fact sheets  summarising the latest tourism data for Victoria's High Country. Over the years TNE have developed a catalogue of information allowing you to compare previous years and benchmark the region's development. Further assisting you to understand the role tourism plays in the Alpine Shire and the High Country the Economic Development Team have produced a local tourism fact sheet. Starting in 2016 our fact sheets now extend to 2022 aiding to tell our Alpine story.

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